ERP & Business Platforms · Real Estate
A purpose-built CRM lifted qualified-lead conversion by 29% for a GCC developer
Leads from portals, campaigns and walk-ins were tracked in spreadsheets and a generic CRM that knew nothing about units. We built a property-aware sales platform, lifting qualified-lead conversion by 29%.
- Client
- Confidential property developer
- Region
- Dubai & Riyadh
- Timeline
- 4 months to go-live
- Team
- 6 specialists
29%
Higher qualified-lead conversion
1,900
Units managed as live inventory
0
Quotes issued from stale pricing
2x
Faster booking approval cycle
Context
The situation we found
Real estate developer with 1,900 units under active sale
Engagement model: CRM implementation + integration
Inventory, pricing and payment plans lived outside the CRM, so agents quoted from stale sheets. Attribution across portals and campaigns was guesswork, and management had no reliable pipeline forecast.
Challenge
What was blocking the business
The constraints that had to be resolved before any technology decision mattered.
Approach
How we solved it
The decisions that produced the outcome, not a feature list.
Property-aware CRM model
Units, availability, pricing and payment plans modelled as first-class objects so agents quote from live inventory.
Unified lead capture and deduplication
Portal, campaign, WhatsApp and walk-in leads captured into one pipeline with rule-based deduplication and source attribution.
Booking and milestone workflow
Reservation, approval, contract and payment milestones handled as tracked workflow states with automated reminders.
Bilingual sales enablement
Arabic and English interfaces plus dual-language quotations and contracts generated from the platform.
Delivery roadmap
How the programme ran
- 01
Sales process discovery · 3 weeks
Pipeline mapping, inventory model and attribution requirements.
- 02
CRM configuration & build · 7 weeks
Inventory objects, pipeline, booking workflow and document generation.
- 03
Integration · 3 weeks
Portals, WhatsApp, marketing platforms and finance handover.
- 04
Rollout & enablement · 3 weeks
Agent training, data migration and management reporting.
Results
What changed after go-live
Measured in the client's own systems against the baseline captured in discovery.
Stack & integrations
What it was built on
Technology stack
Integrations
Capabilities used
Services and platforms behind this work
FAQ
Questions about this engagement
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