Frontend & Experience
Next.js for websites that must rank, convert and scale
Server-rendered React with routing, image optimisation and internationalisation built in — the pragmatic default when SEO and speed both matter.
<2s
LCP target on 4G for public pages
95+
Lighthouse performance on optimised routes
4 locales
English, Hindi, Gujarati and Arabic RTL support
-60%
Page weight after image and font optimisation
Definition
What Next.js is
Next.js is a full-stack React framework providing server-side rendering, static generation, file-based routing, API routes and image and font optimisation, so public pages arrive fast and fully rendered for crawlers and users alike.
When to use it
Where Next.js is the right call
Recognise your situation before committing engineering budget.
Capabilities
How we work with Next.js
What is actually delivered, beyond the logo on a stack slide.
Rendering strategy per route
Static, incremental or server rendering chosen page by page against traffic and freshness needs.
SEO engineering
Canonicals, hreflang, structured data, sitemaps and metadata handled as code, not plugins.
Internationalisation
Locale routing, translation workflows and full RTL layout support for Arabic.
Edge delivery
CDN caching, edge middleware for geo-routing and image transformation at request time.
Strengths
- Best-in-class SEO and Core Web Vitals for React applications
- One codebase for marketing site and product surface
- Mature internationalisation and image pipelines
- Deploys cleanly to edge and container platforms alike
Trade-offs to plan for
- Rendering model choices need discipline or caching behaviour becomes hard to reason about
- Server components change data-fetching habits; teams need onboarding
- Heavy client interactivity still requires the same React architecture work
Use cases
Next.js in production
Representative systems we build and support on this technology.
Multilingual corporate site
Country landing pages per market with localised metadata and structured data.
B2B commerce catalogue
Statically generated product pages with live pricing hydrated on demand.
Marketing plus portal
Public pages and an authenticated customer area sharing one design system.
Comparison
Next.js vs plain React SPA vs traditional CMS
| Dimension | Next.js | React SPA | Traditional CMS |
|---|---|---|---|
| SEO for public pages | Excellent | Poor without SSR | Good |
| Custom product features | Excellent | Excellent | Limited |
| Time to first marketing site | Moderate | Moderate | Fast |
| Long-term flexibility | High | High | Constrained by plugins |
Engineering practices
Non-negotiables on every engagement
Decision guide
Which direction fits your situation?
Match your constraints to the recommended approach.
| If this sounds like you | We recommend |
|---|---|
| Organic search is a primary lead channel | Next.js with static generation and structured data |
| Everything sits behind a login | A React SPA is sufficient; SSR adds little |
| Content team needs autonomy | Next.js with a headless CMS and preview builds |
Delivery
Services built on Next.js
Pairs well with
Industries running this
FAQ
Next.js questions, answered
Related technologies
What we usually pair with it
React
A component architecture that keeps large product teams shipping without the interface degrading into duplicated screens and untestable state.
Node.js
An event-driven runtime that handles thousands of concurrent I/O-bound requests efficiently — ideal for API gateways, integrations and real-time features.
PostgreSQL
An open-source relational database with genuine ACID guarantees, deep SQL, JSONB flexibility and vector search — the default system of record for serious business data.
Planning a build or migration on Next.js?
Share your requirements and current systems. We will return an architecture recommendation, trade-offs and a phased plan — under NDA.