Custom Software & Products · Retail
Unified inventory across 62 stores lifted online conversion by 34%
Online and store inventory lived apart, so the website undersold stock sitting in shops. We unified availability, enabled ship-from-store and click-and-collect, and lifted online conversion by 34%.
- Client
- Confidential retail chain
- Region
- India & UAE
- Timeline
- 5 months to launch
- Team
- 9 specialists
34%
Increase in online conversion
62
Stores fulfilling online orders
2.1s → 0.9s
Largest contentful paint
27%
Reduction in lost-sale stockouts
Context
The situation we found
Regional fashion and lifestyle retailer with 62 stores
Engagement model: Product build + dedicated team
The e-commerce storefront only sold from one warehouse. Stores held the majority of stock but could not fulfil online demand, so bestsellers showed as out of stock while sitting on shelves.
Challenge
What was blocking the business
The constraints that had to be resolved before any technology decision mattered.
Approach
How we solved it
The decisions that produced the outcome, not a feature list.
Single availability service
A real-time inventory service aggregates store and warehouse stock with safety buffers per location and per category.
Distributed order management
Orders route to the optimal fulfilment node by distance, stock health and store capacity, with store-side picking on mobile.
Unified returns
One returns policy and workflow whether the customer bought online or in store, with stock returned to sellable inventory immediately.
Performance engineering
Edge-rendered storefront, cached catalogue and load-tested checkout sized for festive peak traffic.
Delivery roadmap
How the programme ran
- 01
Commerce audit · 3 weeks
Inventory accuracy baselining, fulfilment cost model and UX review.
- 02
Inventory & OMS build · 8 weeks
Availability service, order routing and store picking application.
- 03
Storefront rebuild · 6 weeks
Next.js storefront, checkout, payments and performance tuning.
- 04
Store rollout · 4 weeks
Phased store enablement, staff training and peak readiness testing.
Results
What changed after go-live
Measured in the client's own systems against the baseline captured in discovery.
Stack & integrations
What it was built on
Technology stack
Integrations
Capabilities used
Services and platforms behind this work
FAQ
Questions about this engagement
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