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Digital Transformation
6 min read Kaushal Mehta, Head of Enterprise Architecture

A defensible ROI model for business automation

A credible automation business case measures the current process honestly, prices cycle time and error rework, and states plainly what happens to freed capacity — redeployment, growth absorption or cost reduction.

Published 29 January 2026 · Updated 30 April 2026

AutomationROIOperationsBusiness Case

Key takeaways

  • Baseline the current process with observed timings, not estimates.
  • Price error rework separately; it is often larger than labour saving.
  • Cycle-time reduction creates revenue value only when a downstream constraint moves.
  • State the redeployment assumption explicitly or the case will be discounted.

Measure the current state honestly

Two weeks of observed timings across the real distribution of cases — including exceptions — produces a baseline that survives challenge. Averages taken from a manager's estimate do not.

Three benefit categories

Separate them; they have different confidence levels and different owners.

  • Labour capacity released, with a named redeployment plan
  • Error and rework cost avoided, priced from actual incident history
  • Cycle-time value, counted only where a real constraint moves

Cost the whole life

Include build, integration, change management, and ongoing supervision and maintenance. Automation that nobody owns after go-live degrades quietly and takes the business case with it.

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